The Challenge: McGraw, an international advertising agency, was experiencing sustained demand and growth. They sought to encapsulate their unique agency spirit in a fresh visual identity. The founder, an avid surfer, aspired to blend the ethos of surfing with cutting-edge technology within the new brand.

Logo Redesign

McGraw Logo Redesign


McGraw Concept


McGraw Variations

Typography and Color Palette

McGraw Typography and Color Palette

Brand Assets

McGraw Collateral 01
McGraw Collateral 02
McGraw Collateral 03
McGraw Collateral 04
McGraw Collateral 05