The Challenge: Forums@Work was founded as an entrepreneurial venture, but it quickly evolved into a prominent company that offers an exceptional platform for harnessing the power of meaningful conversations and carefully curated peer-to-peer forum-based programs, transforming the landscape of business leadership. This significant growth necessitated a rebranding effort and the adoption of a new name to reflect their achievements.

The brand’s name, inspired by the profound concept of “Satori,” was conceived with the intention of evoking a sense of awakening and comprehension. In the Zen Buddhist tradition, Satori represents a deep understanding of one’s true nature, a journey toward enlightenment. By choosing the name “Satori,” the brand aspires to capture the essence of enlightenment, much like the way “Satori” encapsulates the idea of profound understanding and awakening.